I truly believe in the transformative power of the right outfit. Clothes have the ability to change your mood, the way you walk and hold yourself. Your outfit should give you confidence and be a source of joy. Every. Single. Day. 

As a child, I delighted in choosing my own outfits and would carefully lay them out each day, much to my parents frustration, as these choices weren’t always the most suitable for the occasion. This ritual continues to be a significant and joyful part of my daily routine. I find that planning and selecting my attire for the week is both useful and cathartic. My clothes have always mirrored my mood. Wearing the wrong outfit can easily turn a good day in to a challenging one, prompting me to change immediately!

I have always viewed my clothes as a powerful tool - an armour that instills confidence and empowers self expression. Over time, I have gained clarity on what I love, what suits me, and how I wish to present myself. My style has evolved, and I continue to embrace change, driven by passion, knowledge and experience.

When I’m feeling tired and in need of energy, I turn to vibrant colour, red specifically gives me a boost and lifts my energy. When I need to be productive, dressing in something I love helps me feel put together and ready for action, making me more productive and positive throughout my day.

In my conversations with countless women, It became clear that many struggle with the task of getting dressed and accessing effortless outfits. I repeatedly hear narratives of wardrobes causing distress and frustration, with overwhelming choices stripping away joy from our daily routines. Many share stories of lost confidence and identity, impacted by significant changes such as health, age, body shape, time constraints, and financial considerations. As I spoke with busy woman navigating the complexities of their lifestyles, I recognised how different life stages can profoundly influence our style choices. While its not always easy to adapt to these changes, I firmly believe that our clothing serves as a vital means of self expression that can notably shape our mindset and overall well-being.

With over twenty years of experience in the industry, collaborating with both high street and high end brands, I am honoured to now serve as a personal stylist, guiding women on a one-to-one basis.

My mission is to empower women to embrace their individuality, discover their unique potential, and cultivate a sense of joy and freedom in their self expression. Together, we embark on a transformative journey that celebrates personal style and fosters confidence, allowing each women to shine authentically in her own skin.